BST Hyde Park features legendary performances on a legendary stage in the centre of London anually.

This is the focus and guide for all the art direction of the shows.

We look to feature and amplify the star quality of the acts playing while reminding our audience of the unique and spectacular stage they take place on in London’s heart.

In 2022 & 2023 we had legendary performances from Bruce Springsteen, Stevie Nicks, Lana Del Rey, Adele, The Rolling Stones, Elton John, Eagles and more. These shows mean a lot to our audience and we want to show the grandeur in our art & brand.

The open air is something special about Hyde Park performances. As a result we bring the sky into the brand and art direction.